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Past Present And Future Of Mcdonalds Marketing Essay

Past Present And Future Of Mcdonalds Marketing Essay McDonalds is the biggest chain of drive-thru eatery that has some expertise in makin...

Wednesday, December 25, 2019

Negative Issues Of Air Pollution - 1473 Words

This paper discusses the issue of air pollution and its related impacts on the local environment, citizen’s health, and the economy in Massachusetts. Major sources of air pollution are specified, and sustainable solutions to these issues are explored. The costs and consequences of state policies are taken into account, and the advantages and disadvantages of these policies are discussed. Solutions that individuals can incorporate into their own lives and homes are shared, and finally, ways that citizens can promote environmentally friendly alternatives for transportation and home energy are explored. The burning of fossil fuels releases many air pollutants, including particulate matter (PM), nitrogen oxides, volatile organic compounds and†¦show more content†¦It can travel quite far through the wind, which means that heavy air pollution in cities can affect rural communities, contributing to similar issues far away from the original source of the pollution. Asthma and respiratory infections are linked to increases in doctor visits, emergency room visits, and hospital admissions (EPA, 2015). Citizens who develop asthma must change their lifestyles to avoid the risks associated with the lung disease. That is not to say that they can’t lead healthy active lives, but they must create a plan with their physician that best suits them. This can mean avoiding certain activities and places, such as the outdoors during times of low air quality, cardio exercise, and events where there may be elevated levels of PM from other sources, such as bonfires. Those affected might hav e to take time off of work or stay home from school because of their illness, which can negatively affect their income and education (EPA, 2017). The Northeast has some of the highest asthma rates in our nation (Moorman, et al., 2017), and MA has the largest affected population in the region. The Center for Disease Control and Prevention reports that in Massachusetts, asthma related hospital costs reached 157.7 million dollars in 2010 (CDC, n.d.). That is a massive economic impact for the state and for the individuals affected, who must pay copays for their doctors’ visits and medications, and haveShow MoreRelatedEffects Of Population Pollution Essay1464 Words   |  6 Pagesunfortunately causing negative impacts on the environment. Each day the air around us is becoming more polluted as the amount of carbon dioxide emitted into the atmosphere caused by human activities increases each day. As population continues to gradually increase, it is causing harmful effects in terms of air pollution. An increase in the number of people directly varies with the pollution that is emitted into the environment. Moreso, the human population is polluting the air due to the use of vehiclesRead MoreResearch Essay On Global Pollution1172 Words   |  5 PagesResearch Essay on Global Pollution The global pollution is one of the major hazards human civilization is confronted with at present. Few issues in the history of mankind had such a pronounced and universal effect on the entire population of our planet, its environment, flora and fauna. Pollution is a problem that also needs to be analyzed and handled in terms of its perspectives in the future, both short- and long-term. Pollution is defined as the process and result of the introduction of foreignRead MoreAir Pollution Essay1335 Words   |  6 Pages In recent years, air pollution has become a growing problem in China (Zhang, Chao). According to the newly released scientific paper by Dan Levin, outdoor air pollution contrib7utes to the deaths of 1.6 million people in China every year, and about 4,400 people a day (Levin, Dan). Essentially, air is a major part of our overall health. However, people (including ourselves), especially living in developed countries, suffer from the exposure of air pollution. This potenti ally puts our health at riskRead MorePollution As An Environmental Problem1426 Words   |  6 PagesPOLLUTION AS AN ENVIRONMENTAL PROBLEM Introduction The environment is always facing sudden changes due to natural forces like the eruption of volcanic and earthquakes. However human activities have in the recent times being blamed as the major contributor to the majority of the environmental problems that there are today. Among the numerous environmental issues is pollution. Human activities have been solely responsible for soil, water, and air pollution that has made the entire environment pollutedRead MoreChinese Economic Expansion And Increased Air Pollution1729 Words   |  7 PagesName Professor Engl 108-006 11/03/2014 Chinese Economic Expansion and Increased Air Pollution In recent years, China has been experiencing unprecedented economic growth. Chinese prosperity has had negative side-effects, including extreme environmental pollution (Wong, 2014). What researchers call â€Å"ambient particulate matter pollution† was the fourth-leading risk factor for deaths in China, contributing to 1.2 million deaths in 2010. Construction, industrial waste and greenhouse gasses are theRead MoreEssay on The Environmental Health Problem and Proposed Solutions731 Words   |  3 PagesEnvironmental Health Problem Air pollution affects all living things on earth—from plants to animals to humans. Air pollution is something society has been facing since the Industrial Revolution. China, in particular, has been facing increasing amounts of pollution; being ranked among the top three most polluted countries in the world. China emits tons of toxins resulting from man-made production into the air and water every day. China’s levels of pollution are so high that the pollution reaches the UnitedRead MoreAir Pollution1597 Words   |  6 Pagesï » ¿Air Pollution Introduction The other planets have sunlight; however, the earth is the only planet known to have air and water, without which it cannot sustain life. However, the quality of the air in our atmosphere is deteriorating rapidly due to the incorporation of harmful amounts of gases, dust and fumes. The substances that constitute the air pollution are the pollutants. The local and international governments continue to work overnight to establish strategies and policies to promote a positiveRead MoreAir Pollution Is Something That Every Country Suffer From.896 Words   |  4 PagesAir pollution is something that every country suffer from. The United States of America is one of those countries. According to Environmental Protection Agency (EPA), pollution levels in many areas of the United States exceed national air quality standards. With air pollution exceeding air quality, some political parties are willing to take action, while others are not. Understanding the most current presidential candidatesà ¢â‚¬â„¢ views on air pollution is vital to ensure who will protect the childrenRead MoreChina and the World Suffer from the Use of Nonrenewable Resources, 882 Words   |  4 Pagestechnology continues to grow, the more harmful air pollution gets. Air pollution is caused by all of these factors, and more. While fossil fuel sources continue to diminish, there is an increasing interest in the use of renewable technologies, such as the air, water, and sun. China is one of the many countries in the world suffering from air pollution due to household and industrial use of fossil fuels and a massive population. Air pollution also has many negative impacts on human health and the environmentRead MoreThe Airline Industry And Tourism Industry1176 Words   |  5 Pagesresponsible management. The popularity of the airline industry first started after World War II. The size, scope and importance of the transportation sector began to heavily rely on the airline industry for tourism and travel. Once the demands for air travel was introduced, the demands for supplies and the availability to advance the comfort of passengers innovated the industry to expand. (Copeland, D. G., McKenney, J. L. 1988) The airline industry has not only influenced the tourism industry but

Monday, December 16, 2019

The Goal By Eliyahu Goldratt And Jeff Cox - 906 Words

The goal is a novel story written by Eliyahu Goldratt and Jeff Cox. Many copies has been sold worldwide since was first published in 1984. The book has been translated in different languages, which make it easy to read and understand. The reason of the book success is the way how it frames the concept of bottlenecks. Eliyahu Goldratt wrote many other books, such as It’s Not Luck, Critical Chain, Necessary but Not Sufficient and Isn’t It Obvious?. Goldratt was the founder of Theory of Constraint for education. This theory becomes a tool for teachers to use in operation management. The Goal genre is a fiction. The purpose of this book is to understand the theory of Constraints and resolve the bottlenecks. The Goal book is intended to any Operation manager who wants to success in the real business. The goal is a very interesting story. It is more about a plant manager who faces personal and professional challenges. Alex earns a master’s degree in both Engineering and Business Administration. He works as Engineering Manager at UNICO Company, which produces a variety of finished goods for another plant and used as component item. His logical philosophy, family issues, and top management pressure makes him a creative and successful manager in the world of business. The company has 20 million dollars of unsold goods. Many orders are scheduled but not delivered to customers. He has only three months to find a solution, otherwise UNICO has to be closed and sold toShow MoreRelatedThe Goal By Eliyahu Goldratt And Jeff Cox Essay883 Words   |  4 PagesThe goal is a novel story written by Eliyahu Goldratt and Jeff Cox. Many copies have been sold worldwide since was first published in 1984. The book has been translated in different languages, which make it easy to read and understand. The book’s success came through the way how it frames the concept of bottlenecks. Eliyahu Goldratt wrote many other books, such as It’s Not Luck, Critical Chain, Necessary but Not Sufficient and Isn’t It Obvious? Goldratt was the founder of Theory of ConstraintRead MoreThe Goal By Eliyahu Goldratt And Jeff Cox Essay1688 Words   |  7 PagesThe Goal is a novel, written by Eliyahu Goldratt and Jeff Cox in 1984 with the purpose to spread awareness of Goldratt’s ideas about the production line and cost-cutting. In 1979 (5 years prior to â€Å"The Goal†), Goldratt and Creative Output, inc. worked to produce production scheduling software that would, in theory, cut lead time and inventories, and therefore cut costs. The software is called â€Å"OPT† (Optimized Production Technology†, and this is exactly what Goldratt was trying to spread awarenessRead MoreThe Goal : Eliyahu M. Goldratt And Jeff Cox2115 Words   |  9 PagesThe Goal Eliyahu M. Goldratt Jeff Cox Russel Jay Eserjose â€Æ' â€Å"The Novel That is Changing American Business†, The Goal, written by Eliyahu M. Goldratt and Jeff Cox is a business novel that is management oriented in order to help and improve operations management. This novel was on the Time Magazine’s list of â€Å"The 25 Most Influential Business Management Books†. It was first published in 1984, but over time it has been revised and republished three times. Goldratt is a business consultant who isRead MoreThe, The Goal, By Eliyahu M. Goldratt And Jeff Cox1245 Words   |  5 Pagesâ€Å"The Novel That is Changing American Business†, The Goal, written by Eliyahu M. Goldratt and Jeff Cox is a business novel that is management oriented in order to help and improve operations management. This novel was on the Time Magazine’s list of â€Å"The 25 Most Influential Business Management Books†. It was first published in 1984, but over time it has been revised and republished three times. Goldratt, is a bus iness consultant who is acknowledged for his Theory of Constraints (TOC). He has also publishedRead MoreReport on the Book â€Å"the Goal† by Eliyahu Goldratt and Jeff Cox1590 Words   |  7 PagesReport on the book â€Å"The Goal† by Eliyahu Goldratt and Jeff Cox I really enjoyed this book. It was easy to read and easy to comprehend. The examples used in the book make the main ideas of the book memorable and easy to understand. I loved how the authors described the thinking process of the main character, Alex, in a day to day every person’s situations. To me the main value of this book is that its main concepts are applicable to every business, not just manufacturing facilities. I work in marketingRead MoreThe Goal Is Eliyahu M. Goldratt And Jeff Cox1502 Words   |  7 PagesThe Goal is Eliyahu M. Goldratt and Jeff Cox’s attempt to explain the theory of constraints through the Socratic method in the form of a novel. If nothing else, one must give them credit for the creativity of such a teaching device, cliche and dated as it may seem at times. The setting is 1980s, small town America. The town of Bearington is a manufacturing town, struggling to survive as more and more production facilities are moved overseas. The protagonist, Alex Rogo is a plant manager for strugglingRead MoreThe Goal : A Process Of Ongoing Improvement By Eliyahu M. Goldratt And Jeff Cox2079 Words   |  9 PagesIntroduction: I read the fictional book called, The goal: A process of ongoing improvement by Eliyahu M. Goldratt and Jeff cox. Goldratt has an extensive history of writing novels about business problems and their solutions. His list of work includes; The race, The haystack syndrome, What is This Thing Called Theory of Constraints and How Should it be Implemented?, It’s not luck, critical chain, and necessary but not sufficient. With his most recent work being in 2009 called Isn’t it obvious focusingRead MoreThe Goal Is A Business Novel Written By Dr. Eliyahu M. Goldratt And Jeff Cox1243 Words   |  5 PagesThe goal is a business novel written by Dr. Eliyahu M. Goldratt and Jeff Cox. Many copies have been sold worldwide since was first published in 1984. The book has been translated in different languages, which make it easy to read and understand. The book’s success came through the way how it frames the concept of bottlenecks. Eliyahu Goldratt wrote different books, such as It’s Not Luck, Critical Chain, Necessary but Not Sufficient and Isn’t It Obvious? Goldratt was the original founder of TheRead MoreThe Goal: A Process of Ongoing Improvement Essay1123 Words   |  5 Pagesâ€Å"The Goal† is a book written by Eliyahu M. Goldratt and Jeff Cox in 1984. The book is very famous in the management field. In 2004, the author published the third revision of it and celebrated selling over than three million copied of it around the world. Also, the goal book is taught in over than 120 collages. The book was recommended by my professor to be read and summarize as an extra credit. The book is about a plant manger in a manufacturing company, Alex, who was hired in this positionRead MoreThe Goal : A Process Of Ongoing Improvement By Eliyahu M.goldratt And Jeff Cox1414 Words   |  6 Pages Book Report: The Goal Horane Williams MGMT 430: WB1 Sp.15 University of Baltimore Eliyahu M. Goldratt s The Goal: A Process of Ongoing Improvement by Eliyahu M.Goldratt and Jeff Cox has changed the way organizations do business and handle constraints. The Goal tells of a guy name Alex Rogo, whom is a supervisor at a production plant how he helps save his plant. At the beginning his plant was unproductive and faced a lot of constraints within. With his help, the plant

Sunday, December 8, 2019

Market Survey and the Customer Experience-Free-Samples for Students

Question: Apply the Influence of Perception to the Customer experience of service delivery Identify tools to monitor and evaluate a Customer experience Strategy. Answer: Introduction In the present scenario, consumers are more inclining towards fruit drinks over other conventional carbonated drinks. Majority of the present generation are much concerned about their health and thus, fruit drinks are being marketed as the healthier options for the carbonated drinks (Wojcicki and Heyman 2012). In Australia also, it is of no difference. According to the latest report, fruit juice market is growing at a modest rate of 1.2 percent. It is expected that fruit juice industry will be estimated at $800 million in 2016 (Euromonitor.com, 2017). Food zone is a new entrant in this market. They are offering several of types of flavored fruit juices at an affordable price. This report will discuss about the customer experience for the above said product from different perspectives of the customers. Issues associate with the customer experienced will also be discussed (Rawson, Duncan and Jones 2013). For the research purpose, primary data collection method such as customer interview is being used. Customer data and reviews from the portal of the organization are also being used to determine the customer experience. Customer experience map will be used in this report to identify the change in the experience of the customers before and after using the fruit juice of Food zone. Customer personas Relationship, analytical and innovator are the three chosen customer personas to be discussed. Some customers tend to be more social and interactive. Their personas are being identified as relationship (Caballero, Moreno and Seffah 2014). They are less interested in the technicalities of specifications of the product. Rather than they are more interested in the social interaction. In the case of food zone, these types of customers should be approached with extensive promotional activities. They are more influenced by promotions and advertisements. Marketing through the use of social media is an effective tool to attract these types of customers (Andzulis, Panagopoulos and Rapp 2012). Analytical personas of the customers influence on the basis of their past experience. They are more comfortable with established rules and procedures. Differentiated products will not have much effect on their buying behavior (Berry and Haile 2014). The product should be full proofed to attract these types of customers. They will evaluate all types of aspects before buying any products. To attract these types of customer, food zone have to go with the traditional approach without pushing any one of a kind promotional policy. The product of food zone which is fruit juice should be according to the market standard. Barring the health and hygiene aspect, all the other aspects should be kept intact. The last customer persona is innovator. It is easier to attract customers having this persona. They are more independent in nature unlike the analytical ones. Creativity and innovation attracts these types of customers. One of the most effective policies to attract them is to induct new ideas in terms of the product and the promotional policy (Paweloszek and Korczak 2016). It is been seen in the customer interviews that, majority of the customers opting for a new and lesser known products are innovators. They should be the target segments for food zone (Solomon, Russell-Bennett and Previte 2012). This is due to the reason that, food zone is new entrant in the market. Thus, customers having innovator personas will be easy to attract with a new product. Food zone can come up with new flavors to match the innovative nature of these customers. Competitor analysis Analyzing the customer data both from primary and secondary sources shows that, customers prefer the other brands over food zone due to its taste. Some people do not prefer the fruit juice of food zone due to its high sugar content (Leung et al. 2014). It is being told by majority of the customers that, high sugar content of the fruit juice is creating barrier over selecting the food zone. As earlier discussed, fruit juice are being perceived as the healthier option over the conventional carbonated drinks. Thus, high level of sugar content will dilute the healthier aspect of the food zone. In this case, Berri and Minute Maid are frontrunners (Upson et al. 2012). According to the customers, fruit juices of these brands are having less amount of sugar content and thus they more prefer these brands over food zone. In this aspect, Minute Maid is ahead in the competition. Their sugar free content in their fruit juices is attracting more health conscious customers. Pricing is another issue in the customer experience for Food zone. According to several customers, fruit juices of Food zone is a bit overpriced compared to its competitors. In the Australian market, Minute maid, Tropicana and Berri are more renowned than that of food zone. It is due to the reason that, Food zone is a new entrant in the market and thus it constitute of less brand image than its competitors (Severi and Ling 2013). However, Food zone opted for premium pricing. It has adversely affected on the customer experience. According to the several customers, they have found nothing special in the fruit juice of Food zone for which they have to pay extra price. Tropicana and other brands being having more brand image in the market are charging less. Thus, customers automatically prefer other brands over Food zone. According to the market survey, several customers are not satisfied with the taste of the Food zone. According to them, the taste of the orange juice of Food zone is not taste authentic and slightly bitterly in nature. It is another major issue of Food zone over its competitors. Fruit juices is being marketed as an alternative to the carbonated drinks but still it should taste good to attract customers. Tropicana and Minute Maid have more favorable taste which attracts all types of customer segments. Moreover, proof of authentic ingredients is also important for the customers opting for the fruit drinks as a healthier option (Popkin 2012). According to the market survey, several customers prefer Tropicana and Minute Maid just because of their authenticity. Some customers told in the market survey that the taste of the fruit juice of Food zone is sometimes not up to the mark. Thus they become skeptical about the quality of the ingredients being used in the juices. This issue also make s the customers to go for other options rather than going for Food zone. The taste of the fruit juice of fruit zone should be attractive to the customers and the ingredients used in the process should be properly notified to the customers. Moreover, according to the ideal customer experience management, the customer service in terms of providing effective after sales service also affects the customer experience. According to majority of the customer, the after sales service and the customer relationship management of the competitors such as Minute Maid and Tropicana is much more effective than that of the Food zone. Thus, the customer grievance cannot be effectively met. Hence, it can be concluded that the forward integration in the customer experience management is facing issues. Issues in customer experience management Delivering effective and efficient customer experience across all channels is difficult to be maintained by the organizations. It requires a holistic approach in maintaining the entire aspects of the customer experience management. Customer experience management is based on the technologies. The more updated and latest will be the technologies being used, the more will be the customer convenience. However, the technologies are rapidly changing and it is difficult for the organizations to cope up with the changing environment. The taste and preference pattern of the customers are also variable in nature. With the time, the taste and preference pattern of the customer is changing. Thus, it is difficult for the organizations to adjust with the change and design their customer experience management. Though feedback systems are being initiated in order to address the customer grievance. However, the expectation of the customers gets varied with the actual feedback management. Every customers have diversified expectations and it is difficult to meet all the requirements and expectations of the customers. Customer experience map The customer experience map can be divide in to three parts which portrays the experience before, during and after the purchase of the product. The need generation and the initial consideration analyze the experiences before the purchase (Mihart 2012). Engagement and the evaluation part analyze the experience during the purchase and the rest of the factors analyze the experience after the purchase (Howard 2014). Relationship These types of personas are extrovert and have a lot of interaction with the other members of the society. The need is generated for them from the word of mouth and they gain the information from the online medium and from friends and family. This is phase where the customer finds out the information before purchasing of the product. The people belonging to this category will interact with the sales executive to find whether the product is satisfying the need of the customers (Jahanshani et al 2014). The will try to develop a good relationship with the sales executive and clarify all the questions they have in their mind. The final experience shows the comparison between the previous and present experience. This comparison will determine the customer will turn in to a loyal customer or search for a substitute in the market (Sahagun and Vasquez-Parraga 2014). The customers were eager to try out the product as it offered quality than the other products in the market but after usage of the product, the customer had issues with the taste. There are some of the customers who did not like the taste of the product. Innovator These types of personas are creative and will try to search for products, which have a unique selling proposition. The uniqueness of the product will be the evaluation point for the customer and they will try to differentiate based on the quality. The clarification will include the comparison among the various products in the market. When the product is bought, the customer will compare the uniqueness of the product with his or her own expectation. This will be the factor, which will determine whether the customer will be loyal to the brand or shift to the other products, which look lucrative (Sahagun and Vasquez-Parraga 2014). This group of customers was eager to try out the uniqueness but after the usage some of them thought that the sugar content is high. Analytical These types of personas are very critical about the product and they like to make a total analysis so that they can gather all the information about the product. There are very careful customers and do not take risky decisions. They like to evaluate all the factors before purchasing and they have to convince to buy the product. This group of customers analyzed all the aspects of the product and was concerned about the price of the product (Ellickson, Misra and Nair 2012). However, after the usage of the product some of them are of the opinion that the price of the product is high when compared to the quality of the product served. Thus, after taking feedbacks from the customer, the experience map shows that price, taste and the sugar content are the factors which should be brought under scrutiny (Moghaddam 2015). Conclusion Therefore, the market survey and the customer experience shows that, the current service experience of the customers regarding Food zone is favorable but there are some issues which need to be addressed. Customer experience map showed that price, quality and taste are the areas where competitors are going ahead of food zone. Thus, these areas should be improved in order to increase the positive experience of the customers. Currently, customers are willing to have one of a kind product in the fruit juice categories which are being properly fulfilled by the Food zone. However, customers prefer the competitors products than the products of Food zone due to the indentified areas of gap. Fruit juice markets in the Australia are already having established brands such as Tropicana and Minute Maid. Thus, it is obvious that the customer will compare the newly introduced products in the market with the established brands. Therefore, to survive in the market and to generate positive customer experience, Food zone should rectify the gaps being identified in this research. It will help them to serve the customers more effectively and efficiently References Andzulis, J.M., Panagopoulos, N.G. and Rapp, A., 2012. A review of social media and implications for the sales process.Journal of Personal Selling Sales Management,32(3), pp.305-316. Berry, S.T. and Haile, P.A., 2014. Identification in differentiated products markets using market level data.Econometrica,82(5), pp.1749-1797. Caballero, L., Moreno, A.M. and Seffah, A., 2014, September. Persona as a tool to involving human in agile methods: contributions from HCI and marketing. InInternational Conference on Human-Centred Software Engineering(pp. 283-290). Springer, Berlin, Heidelberg. Ellickson, P.B., Misra, S. and Nair, H.S., 2012. Repositioning dynamics and pricing strategy.Journal of Marketing Research,49(6), pp.750-772. Euromonitor.com. (2017).Juice in Australia. [online] Available at: https://www.euromonitor.com/juice-in-australia/report [Accessed 7 Jul. 2017]. Howard, T., 2014. Journey mapping: A brief overview.Communication Design Quarterly Review,2(3), pp.10-13. Jahanshani, A.A., Hajizadeh, G.M.A., Mirdhamadi, S.A., Nawaser, K. and Khaksar, S.M.S., 2014. Study the effects of customer service and product quality on customer satisfaction and loyalty. Leung, C.W., Laraia, B.A., Needham, B.L., Rehkopf, D.H., Adler, N.E., Lin, J., Blackburn, E.H. and Epel, E.S., 2014. Soda and cell aging: associations between sugar-sweetened beverage consumption and leukocyte telomere length in healthy adults from the National Health and Nutrition Examination Surveys.Journal Information,104(12). Mihart, C., 2012. Impact of integrated marketing communication on consumer behaviour: effects on consumer decisionmaking process.International Journal of Marketing Studies,4(2), p.121. Moghaddam, S., 2015, March. Beyond sentiment analysis: mining defects and improvements from customer feedback. InEuropean Conference on Information Retrieval(pp. 400-410). Springer, Cham. Pawe?oszek, I. and Korczak, J., 2016. An Approach to Discovery of Customer Profiles. InResearch and Practical Issues of Enterprise Information Systems: 10th IFIP WG 8.9 Working Conference, CONFENIS 2016, Vienna, Austria, December 1314, 2016, Proceedings 10(pp. 88-99). Springer International Publishing. Popkin, B.M., 2012. Sugary beverages represent a threat to global health.Trends in Endocrinology Metabolism,23(12), pp.591-593. Rawson, A., Duncan, E. and Jones, C., 2013. The truth about customer experience.Harvard Business Review,91(9), pp.90-98. Sahagun, M.A. and Vasquez-Parraga, A.Z., 2014. Can fast-food consumers be loyal customers, if so how? Theory, method and findings.Journal of Retailing and Consumer Services,21(2), pp.168-174. Severi, E. and Ling, K.C., 2013. The mediating effects of brand association, brand loyalty, brand image and perceived quality on brand equity.Asian Social Science,9(3), p.125. Solomon, M., Russell-Bennett, R. and Previte, J., 2012.Consumer behaviour. Pearson Higher Education AU. Upson, J.W., Ketchen, D.J., Connelly, B.L. and Ranft, A.L., 2012. Competitor analysis and foothold moves.Academy of Management Journal,55(1), pp.93-110. Wojcicki, J.M. and Heyman, M.B., 2012. Reducing childhood obesity by eliminating 100% fruit juice.American journal of public health,102(9), pp.1630-1633.

Sunday, December 1, 2019

Thomas Hobbes Essay Paper Example For Students

Thomas Hobbes Essay Paper Thomas Hobbes was one of the first Western Philosophers that the world had seen. Hobbess philosophies marked a departure in the English philosophy from religious emphasis of Scholasticism. Hobbes was born in 1588 in Malmesbury, Wiltshire. His father was a vicar of the parish during Queen Elizabeth time. He valued not learning and only read the prayers of the church. Hobbes obtained his education from his uncle and moved onto Oxford at the tender age of fifteen. By the time he reached Oxford he was already a scholar in Latin and Greek. He left Oxford in 1608 and began his companionship with the eldest son of Lord Cavendish of Hardwicke, later know as Earl of Devonshire. Hobbes traveled the European continent three times in his lifetime. These trips allowed Hobbes to get most of his work down and he usually traveled with a pupil. His first trip he took was in 1610 were he visited France, Italy and Germany. This trip he took with is pupil, Lord Hardwick. He learned the French and Italia n languages along the way. This first tour of the continent did not allow Hobbes to learn his life purpose, but he did gain experience that could help him along his way. We will write a custom essay on Thomas Hobbes Paper specifically for you for only $16.38 $13.9/page Order now His second tour of the European continent took place in 1629 and lasted for two years. In 1628 his pupil and friend Lord Hardwick passed on and Hobbes had no duties to fulfill in the house. The second trip Hobbes took he had a new pupil the young earl, who was eleven when they left for the journey. When Hobbes arrived back he took over the education of his new pupil. Around the time he was educated the young earl, his philoschical views began to take place. It was not until his third trip across the continent that he began to fit in with the other philosophers of the world. The third trip he was accomplice by the young earl, Earl of Devonshire. The trip lasted three years, 1634 to 1637. The trip began a new chapter in Hobbes life, he began to publish books and his theories were starting to be written out into books. During the trip he was an intimate of Meresenne, who at the time was at the center of the scintitific circle. That circle include the like of Descartes and Gassendi. His first publication was when he returned titled, Elements of Law and politic. This book showed the theories that he began to evovle for him during this third and final trip. Hobbes fled to France for eleven years because of the fear of getting arrested from his book. He called himself a man of feminine courage. In France he taught the Prince of Whales, later known as King Charles II, mathematics. While in London he also wrote his most famous book Leviathan. This book should Hobbes views on all the theories and ethical decisions. It was published in 1651, the same year he moved back to England. He moved back because he felt safer now in England then he did in France. In actuality he moved back because his book caused him to fear arrest by the authorties in France. He felt safer in England because of his former pupil took over the throne and Hobbes came into favor with the House of Commons. In 1666 however the house passed a bill to inspect his book Leviathan of charges of atheistic tendencies. This inspection caused Hobbes to burn many of his papers and delayed three publications of future books. His philosical theories were that people could have more then one loyalty and that they could be competing with each other. Mainly he was talking about the loyalty to God. Religion was a big deal back then and he stated that God could have a competing loyalty and that people should decide what is best for them. Loyalty to a person or a king should stop when death could occur to you. He stated that loyalty is a social act and that anything a person does is self-serving. Anything a human being does come full circle and benefits them in a way. A theory that Hobbes had, that I believe was pretty big, was that a person living in a world with moral rules is better off then a person living in a world without them. I did not understand what he meant but I do understand now. Hobbes was trying to say that without moral rules and values that people would be at each others throats and attacking each other. With rules and morals people get along with each other and are happy to help each other out. The reason why Hobbes made this point was because he stated that people are selfish creatures and he would do anything we could to get what we wanted. This would only work if we enforced the rules, and that would lead to safety and ensure people that they could trust each other. .u45244f9dd28e28b52274663e45a62ab1 , .u45244f9dd28e28b52274663e45a62ab1 .postImageUrl , .u45244f9dd28e28b52274663e45a62ab1 .centered-text-area { min-height: 80px; position: relative; } .u45244f9dd28e28b52274663e45a62ab1 , .u45244f9dd28e28b52274663e45a62ab1:hover , .u45244f9dd28e28b52274663e45a62ab1:visited , .u45244f9dd28e28b52274663e45a62ab1:active { border:0!important; } .u45244f9dd28e28b52274663e45a62ab1 .clearfix:after { content: ""; display: table; clear: both; } .u45244f9dd28e28b52274663e45a62ab1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u45244f9dd28e28b52274663e45a62ab1:active , .u45244f9dd28e28b52274663e45a62ab1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u45244f9dd28e28b52274663e45a62ab1 .centered-text-area { width: 100%; position: relative ; } .u45244f9dd28e28b52274663e45a62ab1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u45244f9dd28e28b52274663e45a62ab1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u45244f9dd28e28b52274663e45a62ab1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u45244f9dd28e28b52274663e45a62ab1:hover .ctaButton { background-color: #34495E!important; } .u45244f9dd28e28b52274663e45a62ab1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u45244f9dd28e28b52274663e45a62ab1 .u45244f9dd28e28b52274663e45a62ab1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u45244f9dd28e28b52274663e45a62ab1:after { content: ""; display: block; clear: both; } READ: RwandaGenocide or Civil War EssayHobbes said strong people prey off the weakness of weak people. People have their own morals and their own morals will determine what loyalty they have to another. Hobbes also said that no man should give up self-assertion. Hobbes was a confusing person to try and understand but the more and more you read what he stood for, you realized that what he was trying to state. He meant that when you might have two competing values, take the value that will help you the most, as long as it does not lead to death. He also said that people, during the state of war, have three natural causes:competion for limited suppliesdistrust of one anotherglory insofar as people remain hostile to preserve their powerful reputation. During this sate of was he stated that no morality existed. Hobbes was getting his point across by telling people that when push comes to shove that others will do anything to remain on top. Hobbes says that we also have to end war because until the state of war ends each person has the right to another persons life. Beside that motivation others that Hobbes stated:the fear of deaththe desire to an adequate livingUnless we stop the state of was and qurlling among ourselves, people are going to try anything they can to do what they want with whom ever they want. With this in mind I entered the group discussion confused but having a sense of what he stood for. I really could argue either way for the topic on doctor George but after the first meeting and listening to others I found that Hobbes would have lead to believe that doctor George is good thing and could save peoples lives. Hobbes said that every thing has to be self-serving and the act of self-serving was the money that the program director was going to make. I still was not sure until I heard some of the other philosophers and what they thought on the topic. Half way through the first discussion I really thought that I could argue more in favor of the show then I could against it. Bibliography1. Edwards, Paul, ed. Encyclopedia of Philosphy. 4th ed. London, New York. The McMillian Corportion and Free Press, 1982. 2. Fieser, James. Ethics. The Internet Encyclopedia of Philosphy. 1998. 15 Oct. 2000. 3. Honderich, Ted, ed. Oxford Companion to Philosphy. New York, Oxford. Oxford Unversity Press, 1995. 4. Thomas Hobbes. The Internet Encyclopedia of Philosphy. 1997. 15 Oct. 2000. 5. Turner, Ron. Thomas Hobbes. 15 Oct. 2000.